OK, just to reiterate, Here are the things that I’ll expect you to turn in next week. (You may want to do all the work first, and then do all the mounting at the end, in one swoop, so you don’t run out of illustration board in the middle of the night):

1. An “actual size” , black and white, illustration of the repeat of your original print, mounted on illustration board, 14″x14″

2. 3 separate COLOR illustrations of your print, each illustration in a different colorway, and reduced to 7″x7″, mounted on illustration board which is 8 1/2″x11″

3. 30 concept drawings of dress designs, utilizing the yard of printed fabric you will purchase from one of the dollar stores in the fabric district. These should be drawn in graphite, on 8 1/2″x11″ computer paper. Remember, “30 concept drawings” does not mean 30 different ideas. It means, maybe, 6 ideas, each with 5 different applications, each one applied to a different dress. Also, remember, if it can be a top, it can also be a dress.

4. A color illustration of one of your dresses from your 30 concept drawings, 8 1/2″x11″, with figure and flats, and the print from your fabric rendered to scale.

5. Your Merchandising plan should be accompanied by a collage (read the collage treatise) that illustrates your theme for the junior market. Your merchandising plan should be about a half a page, with a fabric swatch, and three paragraphs, all mounted on 8 1/2″x11″ illustration board in an organized composition:

Paragraph #1: Your Customer’s Profile - a description of the GROUP of people you are targeting, what they like to do, how much money they have to spend, how they make a living, etc.

Paragraph #2: This is your Demand Analysis. Based on your research in the market, (hit the mall) identify the demands in your market that promise continued popularity, are about to wane or die, those demands which are going entirely unsatisfied, as well as those which you can reasonably anticipate (Hypothetically, “This spring they will be releasing a Gwen Stefani film where she plays a madame in 1930’s Shanghai, so we can anticipate a desire for chinoiserie in the junior market”) .

Paragraph #3: Your Marketing Strategy - Once you’ve identified the demands in your market “Wow! no one is selling sexy clothes in the junior market!” then, talk about how you intend to satisfy the demands that you have identified, by constructing a theme. “Since no one is selling sexy clothes, and we’ve over-dosed on dusty colors and cowboy looks this season, and tailored looks don’t seem to be going away, then maybe really tight, neon-electric, “disco” satin, with chinese embellishments, could be very successful for us”.

6. Although you aren’t turning them in, remember to research 3 trends in your journal, find 3 fabrics or trims that illustrate those trends, put them in your textile books, and read Chapter 2. There will be a quiz next week.